Internationalization of national products : Juan Valdez Café

Henríquez Parodi, Massiel C., (University of Udine, Italy and University of Agder, Norway)

2021, eLearning , 1 online resource (1 streaming video file (8 min.) :

Provided through HSTalks

4129710

Access Online

Summary/Review: This case study examines the international expansion efforts of Juan Valdez, spreading a locally grown product around the world.

Details

Full Bibliographic Record
Publication information:	London : Henry Stewart Talks, 2021.
Language:	English
Record ID:	4129710
Format:	eLearning
Physical description:	1 online resource (1 streaming video file (8 min.) : color, sound).
Date acquired:	September 16, 2021
More creator details:	Massiel C. Henríquez Parodi.
Series statement:	The business & management collection,
Series title:	Henry Stewart talks. Business & management collection.
General note:	Animated audio-visual presentation with synchronized narration.
General note:	Bite-size case study extracted from the talk: Colombian multinationals.
General note:	Title from title frames.
Technical details:	Mode of access: World Wide Web.
Contributor:	Henry Stewart Talks (Firm), issuing body.
Uniform title:	Colombian multinationals.
Electronic access:	Access online
Access URL:	https://ezproxy.torontopubliclibrary.ca/login?url=https://hstalks.com/bm/4725/