McLuhan: When they put on a cancan for Khrushchov in Hollywood it revolted him. Now, one of the reporters was doing some background work on this curious reaction, and talked to Russians who told him that, of course nudity is not erotic or sexy to a Russian anymore than going to the bathroom is sexy. It's nasty, it's something unpleasant, if anything. Well, then he said, what is sexy to a Russian? Oh, they said, ski pants.