SEO Foundations

Booth, David, speaker.

2018, eLearning

4090425

Access Online

Summary/Review: Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ec more...

Summary/Review: Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

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Full Bibliographic Record
Publication information:	Carpenteria, CA linkedin.com, 2018.
Language:	English
Record ID:	4090425
Format:	eLearning
Date acquired:	Not available
More creator details:	with David Booth.
Performers:	Presenter: David Booth
Summary/Review:	Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site. Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Technical details:	Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Contributor:	Linkedin (Firm), distributor.
Electronic access:	Access online
Access URL:	https://www.linkedin.com/learning-login/go/validate?account=76281980&redirect=https://www.linkedin.com/learning/seo-foundations?u=76281980&auth=true