Marketing during a crisis.

2020, eLearning , 1 online resource (1 streaming video file (30 min.) :
Provided through Lynda.com
3916894
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Summary/Review: As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will more...
Summary/Review: As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset.
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