How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

2015, Book , 320 pages :
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Summary/Review: This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in th more...
Summary/Review: This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.
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    Branch Format Location Status Call Number
    Malvern
    Book On Hold Shelf On Hold Shelf 745.4 BIE
    North York Central Library
    Book Due: 4/12/2019 On loan 745.4 BIE
    Parkdale
    Book In Transit In Transit 745.4 BIE
    Yorkville
    Book Due: 6/11/2019 On loan 745.4 BIE