Adland : a global history of advertising

Tungate, Mark, 1967-

2007, Book , x, 278 pages :

Place Hold

0 holds /

2 copies

2464728

No summary currently available.

Show/hide reviews and other info

Provided by Syndetics | Terms of Use

Subjects
Subjects
- Advertising--History.

Details

Full Bibliographic Record
Publication information:	London ; Philadelphia : Kogan Page, 2007.
ISBN:	0749448377
ISBN:	9780749448370
Language:	English
Record ID:	2464728
Variant Title:	Ad land
Format:	Regular Print Book
Physical description:	x, 278 pages : illustrations (some color) ; 24 cm.
Date acquired:	February 19, 2009
More creator details:	Mark Tungate.
Contents note:	Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
Electronic access:	Contributor biographical information
Electronic access:	Publisher description
Electronic access:	Table of contents only

Copies and Availability

Loading branch holdings...

Branch	Format	Location	Status	Call Number
Bloor/Gladstone	Book	Nonfiction	In Library	659.109 TUN
Fairview	Book	Nonfiction	In Library	659.109 TUN