The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth

Smith, Mike, 1966- author.

2017, Book , xv, 202 pages

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Publication information:	New York : McGraw-Hill, [2017]
ISBN:	1259835685
ISBN:	9781259835681 (alk. paper)
Language:	English
Record ID:	3557652
Format:	Regular Print Book
Physical description:	xv, 202 pages
Date acquired:	July 13, 2017
More creator details:	Mike Smith.
Contents note:	Introduction -- What is native advertising? -- Native advertising: where it began, where it's going -- When is native advertising ok and when is it not ok? -- Disclosures, compliance, and legal issues -- How journalists are adapting -- A look at brands that have gone native -- Consumer reaction -- Best practices and recommendations.