Linguanomics : what is the market potential of multilingualism?
2017,
Book
, xiii, 168 pages ;
Place Hold
3543588
No summary currently available.
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Subjects
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Details
Full Bibliographic Record
| Publication information: |
London : Bloomsbury USA Academic, 2017. |
| ISBN: |
1474238297 |
| ISBN: |
1474238319 |
| ISBN: |
9781474238298 |
| ISBN: |
9781474238311 |
| Language: |
English |
| Record ID: |
3543588 |
| Format: |
Regular Print Book |
| Physical description: |
xiii, 168 pages ; 20 cm |
| Date acquired: |
June 9, 2017
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| More creator details: |
Gabrielle Hogan-Brun. |
| Contents note: |
Machine generated contents note: 1. Trading across cultures: Then and now -- Early trade and transportation -- Markets and communication -- Territory, entrepreneurship, production -- Demand, supply, resources -- 2. Economic aspects of languages today -- Calculating language choices -- An economics perspective -- Modelling multilingualism -- Balancing language choices -- Language diversity economics -- 3. Managing multilingualism -- Lessons from failures -- Bridging across languages -- Investing in human capital -- Harnessing mobile resources -- 4. Is learning another language worth it? -- Market incentives -- Language beliefs -- Language choices -- Employment prospects -- 5. Languages in the marketplace -- Multilingual workplace practices -- Language services markets -- Language teaching industry -- Heritage and language tourism -- New languages, new markets. |
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