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Advertising at war : business, consumers, and government in the 1940s

Year/Format: 2012, Book , viii, 263 p. :

1 copy

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Full Bibliographic Record
Publication information: Urbana : University of Illinois Press, c2012.
ISBN: 9780252037122 (cloth)
ISBN: 9780252078651 (pbk.)
Language: English
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Record ID: 2970768
Format: Regular Print Book
Date acquired: February 13, 2014
More creator details: Inger L. Stole.
Series statement: The history of communication
Contents note: Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
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Branch Format Location Status Call Number
Toronto Reference Library
Reference Bus Sci & Tech 3rd Fl Reference Open Shelf In Library 940.54889 STO