Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Kaputa, Catherine, 1948-

2012, Book , xxii, 272 pages :

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Subjects
Subjects
- Branding (Marketing)
- Success in business.

Details

Full Bibliographic Record
Publication information:	Boston, MA : Nicholas Brealey Pub., 2012.
ISBN:	9781857885811 (pbk.)
Language:	English
Record ID:	2897316
Format:	Regular Print Book
Physical description:	xxii, 272 pages : illustrations
Date acquired:	August 21, 2012
More creator details:	Catherine Kaputa.
Contents note:	Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.

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