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Blogging to drive business : create and maintain valuable customer connections

Contributors: Bollwitt, Rebecca.
2010, Book , xii, 179 p. :
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Summary/Review: "Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows h more...
Summary/Review: "Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek" --Cover, p. 4.
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    Branch Format Location Status Call Number
    Brentwood
    Book Due: 8/8/2017 On loan 659.20285 BUT
    Don Mills
    Book Nonfiction In Library 659.20285 BUT
    Malvern
    Book Nonfiction In Library 659.20285 BUT