Helvetica and the New York City subway system : the true (maybe) story

Shaw, Paul.

2011, Book , xi, 131 pages :

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Full Bibliographic Record
Publication information:	Cambridge, MA : MIT Press, c2011.
ISBN:	9780262015486 (hardcover : alk. paper)
Language:	English
Record ID:	2798729
Full edition title:	Revised edition
Format:	Regular Print Book
Physical description:	xi, 131 pages : illustrations
Date acquired:	September 26, 2011
More creator details:	Paul Shaw.
Contents note:	Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology.

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