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2795668

The lean startup

1st ed.

Year/Format: 2011, Book , 320 p.
Place Hold
19 holds / 21 copies
Summary/Review: "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad executi more...
Summary/Review: "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Full Bibliographic Record
Publication information: New York : Crown Business, 2011.
ISBN: 0307887898 (hardback)
ISBN: 9780307887894 (hardback)
Language: English
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Record ID: 2795668
Full edition title: 1st ed.
Format: Regular Print Book
Date acquired: September 12, 2011
More creator details: Eric Ries.
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Albert Campbell
Book In Transit In Transit 658.11 RIE
Annette Street
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Barbara Frum
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Bloor/Gladstone
Book In Transit In Transit 658.11 RIE
Bridlewood
Book Due: 10/11/2014 On loan 658.11 RIE
Cedarbrae
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Centennial
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City Hall
Book Due: 7/10/2014 On loan 658.11 RIE
College/Shaw
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Deer Park
Book Due: 5/11/2014 On loan 658.11 RIE
Don Mills
Book Due: 31/10/2014 On loan 658.11 RIE
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Hillcrest
Book Due: 8/11/2014 On loan 658.11 RIE
Lillian H. Smith
Book Due: 6/11/2014 On loan 658.11 RIE
Malvern
Book Due: 17/10/2014 On loan 658.11 RIE
North York Central Library
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Northern District
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Richview
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Runnymede
Book Due: 14/10/2014 On loan 658.11 RIE
Toronto Reference Library
Reference Bus Sci & Tech 3rd Fl Reference Open Shelf In Library 658.11 R37
Yorkville
Book Due: 11/10/2014 On loan 658.11 RIE